Strategic Alliances as Social Facts: Business,...

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Strategic Alliances as Social Facts:...

Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History

Name: Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History
ISBN: 9780521811101

Mark De Rond

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Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as well as academic researchers.

კატეგორია:

Business & Economics - Management & Leadership

წელი:

2003

ენა:

english

გვერდები:

230

ISBN 10:

0521811104

ISBN 13:

9780521811101