Entrepreneurship: The Practice and Mindset

From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning teacher, and Emma Murray, business consultant and author, comes this ground-breaking new book. Entrepreneurship: The Practice and Mindset catapults students beyond the classroom to think and act more entrepreneurially so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by doing entrepreneurship. By the end of the text students have the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences they will find Entrepreneurship: The Practice and Mindset a transformative journey.